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About Us

Who Is Crumbs? 

Crumbs is a small, women-owned business that was founded in 2019 by Morgan Medina. Crumbs currently operates from a small home kitchen in San Diego, CA. Crumbs is known for their custom decorated cookies and various baked goods. The Crumbs team prides themselves on being a women owned, all women team. Their goal is to inspire young women in their community and to eventually have their own store front in the local community.

Morgan Medina - Crumbs Owner 

Morgan graduated from The Art Institute of California- San Diego in 2016, and has worked in the industry ever since. Her passion for baking inspired her to found Crumbs in 2019, out of her home kitchen. Morgan's goal is to have a store front for Crumbs in San Diego, where she can share her love of baking with her community.

Cassidy Brening, Bakery Manager

Cassidy has many passions but baking is her most loved one. In the beginning Cassidy helped Crumbs in her spare time but eventually grew in to the Bakery Manager position. Cassidy goal is to one day be able to work side by side with her best friend at a Crumbs store front.

Alyssa Medina - Social Media Coordinator 

Alyssa Medina is a California State University, Chico graduate, who received her Bachelor of Arts in Journalism Public Relations. Alyssa's goals as Crumbs Social Media Coordinator are to boost social media following and to develop a Crumbs account on all social media platforms.